Andy Hunns — Creative belongs beyond the creative department.

ANDY HUNNS EXECUTIVE CREATIVE DIRECTOR

I build the standards, people, conditions and trust that let creative help shape what comes next.

The creative department
should be part of the decision.

Great creative work needs more than a clever idea. It needs the right standards, the right people, the right operating model and enough trust for creative expertise to arrive before the brief is settled.

“Creative should help shape the decision, not just execute the brief.”

What changes when creative is trusted.

£3.8m

annual agency savings at Barclays by year three

30+

in-house creative team built and scaled

£2m

agency business built from a standing start

How Andy builds better creative teams.

01 / STANDARDS

Raise the standard.
Make work people feel.

Clearer thinking, sharper craft and braver storytelling. Not for a prettier portfolio, but because stronger creative can change how an organisation is understood and what it is capable of.

Not just the output.
The system that made it possible.

BARCLAYS

Build an in-house studio that gets invited upstream.

£3.8mannual agency savings by year three

£2.5m saved in year one30+ team built and scaled

Build a creative culture that brings more people into the game.

5,000girls engaged through Chelsea women’s activation

New progression routes and management opportunitiesRecord kit-launch engagement and sales

CLINIC+SMALL JAPANESE SOLDIER

From an empty Soho office to an agency that won trust.

£2magency revenue built from zero

12-person teamPartner & co-owner

The selected cases above tell the systems story. The wider body of work is in Andy’s portfolio.

See full portfolio

The moment changes.
The need stays.

A future-facing creative function has to protect what people care about while making what comes next more capable.

Something needs building.

A new creative function, clearer brand system or leadership model that gives creative the right people, standards and operating conditions from the start.

“That rare combination of creative energy and experience, strategic thinking, and the leadership skills to build a great team.”

Gary TwelvetreeFormer Chief Marketing Officer, Chelsea FC

The thinking behind
the work.

Four short arguments from Andy’s public LinkedIn posts.

01 / COMPANY CULTURE

BE
CREATIVE.

“Happy team. Better work. Lower cost. Stronger culture.”

What if two words, properly meant, were the actual centre of a company’s culture?

Read on LinkedIn

If creative needs to
do more, let’s talk.

London, United Kingdom

View CV Download CV

The creative department
should be part of the decision.

What changes when creative is trusted.

How Andy builds better creative teams.

Raise the standard.
Make work people feel.

Give talent the room
to become more capable.

Build the rhythm
that lets good work happen.

Bring creative in
before the answer exists.

Not just the output.
The system that made it possible.

Build an in-house studio that gets invited upstream.

Build a creative culture that brings more people into the game.

From an empty Soho office to an agency that won trust.

The moment changes.
The need stays.

Something needs building.

The thinking behind
the work.

BE
CREATIVE.

DOCTORS
NOT WAITERS.

TIMING IS
THE EXPENSE.

THE BEST
WORK ISN’T MINE.

If creative needs to
do more, let’s talk.

CREATIVE BELONGSIN THE CREATIVE DEPARTMENT.

The creative departmentshould be part of the decision.

What changes when creative is trusted.

How Andy builds better creative teams.

Raise the standard.Make work people feel.

Not just the output.The system that made it possible.

Build an in-house studio that gets invited upstream.

Build a creative culture that brings more people into the game.

From an empty Soho office to an agency that won trust.

The moment changes.The need stays.

Something needs building.

The thinking behindthe work.

BECREATIVE.

If creative needs todo more, let’s talk.

The creative department
should be part of the decision.

Raise the standard.
Make work people feel.

Not just the output.
The system that made it possible.

The moment changes.
The need stays.

The thinking behind
the work.

BE
CREATIVE.

If creative needs to
do more, let’s talk.